Lessons will cover a basic project workflow and special issues in identity design:

The difference between identity, logo, and brand and how they work together.
What’s a logo and what makes a good one.
How you go about designing a company identity from scratch.
The importance of researching the market.
Creating and applying brand guidelines to ensure consistency.
Important identity design concepts on color, typography, and more.
Designing branded projects for print and web.
How to find your first identity projects and how to price them.
How to deliver a professional product when you’re done!

Content:
Introduction 15m 28s
Introduction to Identity Design 5m 6s
Understanding & Interpreting the Design Brief 10m 22s

Concepts & Research 21m
Market Brand Research 9m 14s
Gathering Design Inspiration 6m 2s
Brainstorm & Sketch 5m 44s

Logo Design 40m 50s
What is a Logo? 7m 53s
Designing a Logo in Illustrator 10m 45s
Rendering in Different Formats 9m 9s
Saving for the Print & Web 13m 3s

Brand Design 38m 17s
Designing a Color Palette 12m 50s
Choosing Typefaces 13m 47s
Creating Corporate Identity Guidelines 11m 40s

Identity Projects 31m 40s
Print Project: Business Card 7m 1s
Creating Web Assets 14m 42s
Project: Print Flyer 9m 57s

Final Product 16m 19s
Timescaling & Costing 7m 5s
Deliverables & Presentation 5m 47s
Conclusion: Find Your First Client 3m 27s