The course covers how to build a resume that encompasses action statements, keywords, styling, and effective content, while addressing common stumbling blocks such as handling employment gaps and career changes. Framing the resume as a vital component of a personalized marketing campaign, Mariann shows how to conduct employer research and utilize keyword optimization techniques to increase a resume's potential of being found by employers and recruiters on resume banks and job sites. Also included are tips on writing cover letters and thank-you notes. Exercise files accompany the course. Topics include: Determining the appropriate resume length Choosing the best layout Identifying and incorporating essential keywords Tips from recruiters Showcasing achievements and job duties using P.A.R. statements Evaluating resume banks Saving to different file formats Compiling references, cover letters, and thank-you notes